The National Hairdressers' Federation

The National Hairdressers’ Federation (NHF)

The National Hairdressers' Federation approached Fluid Design Studio to commission a different kind of industry report. NHF had gone through a review process of its marketing communications, which involved a benchmarking process of what other UK trade bodies were doing. Having seen Fluid Design Studio's work for another trade association, NHF wanted us to create a new, vibrant report for them, using the infographic and illustrative style they had seen so successfully employed.

We decided to move away from a traditional document format and created a data and fact rich A2 poster, something that could could be put up on the walls of hair and beauty salons UK wide. The poster was printed and given out an NHF luanch event, while online versions were available to download from the NHF website.