Metro Broadcast

Graphic design for the events industry

Fluid Design Studio has worked in partnership with WPP plc's event production arm, Metro Broadcast, for more than a decade. From developing the company’s own brand across tender documents, advertising and promotional material; we have also designed experiential graphics for events and conferences, supporting Metro’s clients in the financial services and FMCG industries. This has comprised of conference identities, branding, exhibition displays, welcome agendas, conference set graphics and much, much more.

In 2012 we designed the venue graphics for the Milken Institute Summit at the Heron Tower, London. This three day conference saw leading financial industry figures assemble to discuss economic and business issues. The ‘wave’ style blue wall graphics helped seamlessly brand the venue, linking to the main backlit set graphic and smaller strategic partner panels over the three floors of the conference. The same graphic theming was subsequently applied to an Asia focused summit in Singapore.