Retro motorsport design

Packaging design is another of our specialisms and we have worked with motorsport DVD producer JMW on a number of historic motor racing titles. We wanted to evoke the passion and stirring experience of British circuits in the '60s to rouse every petrolhead.
The initial three retro feel DVD packaging designs in a series, culminated in a sumptuous, limited edition box set for collectors, printed in metallic silver. The series has been very popular and has even gained acclaim in the national press.

Fluid has also designed and built an e-commerce website for JMW which acts as the focal point for DVD sales, with supporting magazine adverts created to increase online sales further. Further design for DVD titles include nostalgic looks at the 1959 Hillclimb season, 1960s Single Seater Racing and Sir Stirling Moss’ time driving the Rob Walker number seven car.