him! Research and Consulting
A graphic toolkit to enable him! to present market research data in an engaging format
him! Research and Consulting specialise in retail market research and shopper behaviour. Fluid Design Studio was approached by him! to improve the way in which retail data is presented to their clients, rather than in quite dry, data heavy spreadsheets. The solution was a screen presentation template with a toolkit of graphic elements that were illustrated and could be picked from for account managers to easily and quickly put together an eyecatching market report. Templates were devised for graphs and for infographic based data, where real research figures can be entered into pre-existing infographic symbols and icons. This gave him! a flexible branded solution, which enabled the account managers to present complex information in a clear and engaging format.