Fleet UK

Creating a new brand image for a UK car leasing firm

Fluid Design Studio design and produce a variety of brand communications for car leasing specialist Fleet UK; one of our key recommendations was to identify the three core strands to their offer and develop the brand to feature individual illustration based icons as sub-brands for 'Private', 'Business' and 'Commercial' customers. These projects have included owner handbooks, brochure packs, press advertising as well as full page ads which ran for full seasons in Brentford FC and Harlequins RFC club matchday programmes.