Communicating trade association initiatives
Association of Convenience Stores represent over 33,000 local shops in the UK. We rebranded the organisation following a brief which requested a new identity to reflect ACS as the authoritative voice in the sector. The solution uses the abbreviation, used frequently by members, combined with a clear positioning statement 'the voice of local shops'. The rebranding project included the creation of a structured system of sub-brands for events, the website and the newsletter as part of a definitive set of brand guidelines. Fluid have worked on a number of projects from the initial rebranding including stationery design, campaign posters, event branding, event marketing collateral and eMarketing programmes. A new brand has revitalised ACS and members have vocally welcomed the design and the cohesion of all ACS marketing material.
ACS undertake a number of policy initiatives and we have designed campaign branding and collateral to communicate ACS’s position. Recently ACS has worked in partnership with the Government’s Change 4 Life initiative to promote the sale of fresh fruit and vegetables in local shops, particularly in deprived areas where obesity and health problems are more prevalent. We designed a guide for retailers and health workers to help them engage and use the scheme for the benefit of local communities.