ACS (Association of Convenience Stores)

ACS (Association of Convenience Stores) is the trade association for over 33,500 local shops, supporting members through effective lobbying, advice and networking opportunities.

We’re proud to have worked with ACS since 2007 when Fluid Design Studio delivered a full rebrand. Subsequently we have built a comprehensive visual identity and supported ACS’ marketing and communications teams with the design of multiple projects.

These include regular research based reports and video animations which give a snapshot of the convenience industry, helping raise awareness of issues affecting the sector, such as violence against retail staff and supporting vulnerable customers. We have also used detailed Illustrations and infographics as a method of helping simplify and explain complex regulatory issues.

  • Strategy
  • Branding
  • Brand development
  • Design
  • Digital
  • Video / animation
  • 3D visualisation
  • Illustration
  • Infographics
  • Event branding & graphics
  • Industry Reports
  • Advice and best practice guides
  • Campaigns
  • Social media graphics
2019 identity refresh including brand guidelines – updating the original, Fluid designed visual identity from 2007
2019 identity refresh including brand guidelines – updating the original, Fluid designed visual identity from 2007
The Local Shop Report – motion graphics based video
Report
Report
The Local Shop Report – print and digital issue
The Local Shop Report – print and digital issue
The Local Shop Report launch event – planetarium, The National Space Centre, Leicester
The Local Shop Report launch event – planetarium, The National Space Centre, Leicester

The Local Shop Report launch event – planetarium, The National Space Centre, Leicester

The Rural Shop Report – 3D visualisation for cover image
The Rural Shop Report – 3D visualisation for cover image
The Forecourt Report – print and digital report
The Forecourt Report – print and digital report
The Crime Report – 3D visualisation for cover image
The Crime Report – 3D visualisation for cover image
The Crime Report – print and digital report
The Crime Report – print and digital report
ACS 25th anniversary campaign in association with the Alzheimer’s Society to promote and create 25,000 Dementia Friends in the convenience sector
Retailer pack
Crime guidance on ipad
Primary authority assured guidance using isometric illustrations to explain key points for retailer workers
Primary authority assured guidance using isometric illustrations to explain key points for retailer workers
Primary authority assured guidance using isometric illustrations to explain key points for retail workers