The Fluid story

Founded in 2001 by Neil Penfold, Fluid Design Studio Limited is an independent graphic design and brand communications agency.

Neil graduated from Coventry University with a first-class honours degree in Graphic Design and then worked in top design agencies around London and the Home Counties, building a broad experience across design disciplines and media. Having design and account managed high profile projects for brand names including Sony, Intel, Argos, JPMorgan, Transport for London, Lockheed Martin and Pitney Bowes, and learned more of what clients really need from their design agency, the time was right to start Fluid Design Studio.

Fluid Design Studio operates a collaborative model, bringing in the best technical expertise and production partners to deliver high quality products to our clients, whether it be an exhibition stand or website for example.

The mission has always been a simple one; to provide our clients with the best quality design and personal service at good value in comparison to large overhead heavy agencies. As a result we retain clients that have worked with us since 2001, who trust Fluid Design Studio to give them the honesty, innovation, advice and reliability they need.

We provide a fluid process from initial concept through to messaging delivered by a variety of channels. Highly creative, clever and memorable design solutions via print, digital and live events link client with consumer and increase business growth. We listen carefully to our clients’ needs and aspirations, working together to achieve targets via brilliant and engaging design, on-budget and on-time, across a whole range of marketing collateral.

In building brands for small and large organisations, the recurring satisfaction is seeing our design solutions and strategy make a difference. That can be as basic as a thank you for a good job from a client, to seeing the tangible upward trend on sales and turnover generated by our design, which drives businesses forward.